Posts Tagged ‘Serie’

Issue No 2.

Courage is something for those who worry.
Christoph Strenger, Design Hotel East, Hamburg.

Design Hotel East

How does a man look who is known to be a REVOLUTIONIZER within the hotel and gastronomy industry and who won prestigious awards like the European Design Awards?

I am trying to create a picture of Christoph Strenger, while I am waiting for him in the lobby of the East, a member of Design Hotels™. I will have coffee with Christoph, who together with his partners Roland Koch and Marc Cinius, founded the East. A Hotel that gives everything to NOT TO BE RECOGNIZED AS A ONE.

Cinius, Mozer, Strenger at East Hotel

5 years ago, East was build to approach hospitality from a new angle. It was created to overcome the BARRIER local people feel when thinking of a „hotel restaurant“, a „hotel spa“ or even a „hotel cinema“ offered by a hotel in their very own city. At least in Germany, you would never go for dinner in a hotel restaurant. Too artificial, too overpriced, too empty, too CLOSED-DOOR.

But the nightlife scene in Hamburg did. Party people and gourmets entered the East. Had dinner in the Asian restaurant, were fascinated by star-architect Jordan Mozer’s narrative SIGNATURE DESIGN, partied in the three bars, watched movies in the private cinema, became member in the fitness studio and danced their butt off in the member nightclub on top of the roof.

Why did this happen? Maybe because Christoph Strenger raised himself with GASTRONOMIC MILK. In his early twenties he owned his first small restaurant and today, 25 years later, he is the head of Gastro Consulting Company which leads a whole bunch of restaurants, bars and gastro chains constantly working on new projects inspired by hospitality concepts found in all parts of the world.

East Design Hotel, Cinema

Delved into my thoughts, I hardly notice the man approaching me, carrying a huge parcel full of flyers. At the very last moment, just before he smilingly stretches his hand towards me, I realize IT IS NOT THE MAILMAN. It is Christoph Strenger. Maybe his natural „DOER-SHIP“ is the secret behind his success story as an entrepreneur.

East Design Hotel

Christoph Strenger certainly did never plan to revolutionize the world of hospitality. He just did it. Following his instincts and the things he loves.

At the age of 22 he took some paper and a pen and created a list of his favorite activities. At the very top: „TO SLEEP IN“, followed by nightlife and people. So he took over the Brooklyn Bar, the place he was jobbing, just to found a little bit later the first Bolero, a bar and restaurant that today has 14 sisters. Strategy? Not really, it just felt right. And the further development into chain gastronomy paired with DESIGN GEMS like Herzblut at Hamburg‘s Reeperbahn seemed just logic to him. ACTION SPEAKS LOUDER THAN WORDS.

East Design Hotel, Lobby

While I am listening to Christoph Strenger‘s way from the passionate barkeeper to the president of the Leaders Club Germany, I can‘t stop asking myself where his dauntlessness comes from. At the point we get to 9/11 which would almost BREAK his company and make his partner announcing to quit if they don‘t stop their newest project, the East, I just ask him: „Where do you get your courage from?“ An amazed impression slips over his face: „I don`t feel brave. Courage is for those who worry. I guess I just never did. All I do is to create something that I would love to have for myself.“ That is why he chose to live in the East although he could have picked every other city in the world.

East Design Hotel, Lounge

Of course I am curious about his next beloved idea. And Christoph admits that time has come to do something NEW. What it will be, he does not know yet but it will come to him and he just will….do it.

MORE ARTICLES „The future of hospitality“:
Interview with Claus Sendlinger, CEO Design Hotels
The series kicks off


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Design Hotels at IMA

This week I will launch a new series, which will take you straight to the creative minds behind some of the coolest HOSPITALITY CONCEPTS. I will introduce you to hoteliers and designers who love to admit „at the end of the day we are all crazy“ (quote Emanuela Garosci). What I want to reveal is their very PERSONAL WAY into hospitality, their view on CONTEMPORARY HOTEL CULTURE and their opinion about hotels as HAPPENING PLACES.

The idea for this series occurred to me when I did an INTERVIEW with Claus Sendlinger, the Founder and CEO of Design Hotels. Our conversation inspired me to take MY FASCINATION for thoughtful hospitality concepts and my love for creative entrepreneurs one step deeper than just enjoying it as a guest.

Hotels would always fascinate me. In my eyes, they are the smoothest way to get everything I love in one place: aesthetics, architecture, cool people and space to play: the morbide intellectual aka Thomas Manns „Zauberberg“, the smart „big in business“ lady, or the creative talent who would inhale design, architecture and people and create a new product out of it.

With this project, I follow up my first date with the hospitality industry 16 years ago. An internship in a four star hotel in Stuttgart was expected to build my way into a SPARKLING hotel future… But at the end of this tough week I knew two things: I wasn‘t made for getting up at 5 and I would rather explore this perfect playground with a certain distance…

Today, being the proud owner of the perfect exploration tool called Miss Creative Classy, it is time to get started. The series will kick off this week with one of my most interesting conversations ever: Claus Sendlinger in a NEUE KREATIVE KLASSE interview.

Love to have you with me.


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