Take this: a supermodel, inventing new media into fashion, building a successful company around it and manage to stay one of the hottest models and, as a little side job, become a loved one in the underground art scene for being a great MOBILE artist.
Impossible? Not. Here comes Anina. I met her at LeWeb08 where Anina’s red hair would seem to glow everywhere, always on the run for interviews, such as the one she did with Marissa Mayer from Google talking with her about her personal importance of fashion being a tech icon and playing a critical role of attracting women into technology. Watch it here on her blog
With her hottest project 360° Fashion, that she launched 2005 with Nokia Corporation, Anina is spreading like a virus through the fashion and technology scene.
360Fashion is a network of high-level fashion professionals using the latest web 2.0 and mobile technologies to spread the word about their fashion projects. What you get as an observer is a 360 degree overview of what is happening in the world of fashion.
Anina’s vision: to create higher visibility, new business models and even new brands by empowering the member of the 360Fashion network in using mobile technology. You might imagine her as the head of a techi-fashion school for models, agencies, designers, journalists etc, educating them to create and publish their fashion stories in real-time.
The output is impressive: events, demos, buzz marketing campaigns, conferences, community projects… Get here the full picture of 360Fashion.
During Fashion Week Paris 2005, she held the first ever FASHION & BLOGGING CONFERENCE.
Since then you can’t miss her anymore. Just look for the red hair during the fashion or web events you gonna attend.
Next opportunity might be the Mercedes Benz Fashion Week in Berlin. Of course, she has already been here:
And if it happens to you, being a girl with true entrepreneur attitude, then you might consider flying next month to beautiful San Francisco. There you will find an exceptional conference: Women 2.0 that is committed to empower women entrepreneurs starting high growth ventures by providing the resources, network, and knowledge for the launch and growth of their company.
I guess I’ll ask Santa Claus for a little ticket…