I already feel like a real Parisienne this morning when I am running down “my” street at the wonderful République, wearing a really French style hat and hopping on the métro to head to LeWeb again. Not sure, if these drinks last night at the mySpace Party in the illustrious Palais Maillot were really good for the look of freshness but they helped to deal with my electronic seeking ears which, of course, would not get what they were longing for this night.
Ok, but let’s get back to business. Today the programme promises to dig more into interesting topics such as Social Advertising and how it lost his love approach. I am really curious of how they will manage to get the love aspect into this topic. But then again it is all about plain and loveless online advertising and the search for new formats which should outrange the controversy between direct response ads where, at least in the eyes of Travis Katz from MySpace, the big money is and brand ads which make the user interact with the brand.
No love inside. I quit and head to the presentation of Ted’s curator Chris Anderson who really gives an astonishing presentation. You can watch him here.